Industry: Construction

Objective: Generate more leads and expand visibility across Winnipeg and Houston, Texas.

The Challenge

Before partnering with VENTA, Merner’s Painting struggled to represent their brand online in a way that built trust and attracted high-intent customers.
Their advertising efforts weren’t producing meaningful results, and inconsistent content made it difficult for potential clients to understand who they were and why they should choose them.

This lack of strong online presence and reliable lead flow was directly limiting their growth in both Winnipeg and Texas.

They reached out to VENTA after seeing consistent results we were generating for similar clients, and wanted a clear, modern strategy built for scale.

Results

32

Leads Generated Monthly

30000

Link Clicks

1

Dollars Cost Per Lead

Our Strategy

We designed a culture-first lead generation strategy something rarely seen in the painting industry.

Our approach combined:

High-trust content inspired by reality TV, showcasing the team’s day-to-day culture
Purpose-driven storytelling that highlighted transformations, customer experience, and team dynamics
Targeted ads built to attract homeowners actively searching for painting services
Consistency across platforms to keep their brand visible and memorable

By turning the company into its own “show,” we created an emotional connection with the audience making lead generation significantly easier.

Before & After

Weak online presence
Inconsistent content
Ads with poor performance
Limited lead flow

High-quality, consistent content system
Engaged community around the brand
Predictable lead generation in two markets
Strong, personality-driven brand identity

"I love working with VENTA Media. They have a really good service, and results. It impacts with my sale."

Ready to give us a try?

We'd Love to work with you

We specialize in creating impactful social media strategies that build brand value, engage your audience, and drive sales to help your business thrive.